I run daily scans of platform behavior, creator reports and campaign dashboards, so I see the same pattern over and over: some posts take off almost immediately, others trickle along or die quietly. If you’re asking which single Instagram metric most reliably predicts a post will go viral within 24 hours, the short answer I give in my briefs is early engagement velocity — specifically the...
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I started experimenting with LinkedIn newsletters a couple of years ago as a way to turn my regular content into a...
I watch trends the way some people watch weather: to know when to carry an umbrella, when to commute differently, and...
I monitor community conversations every day, and one pattern that always sets off an alarm bell for me is coordinated...
I monitor community conversations every day, and one pattern that always sets off an alarm bell for me is coordinated inauthentic behavior (CIB) in the comments beneath posts. It’s not just a moderation headache — CIB can distort perception, amplify false narratives, and damage a community’s...
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I remember the time one of my threads unexpectedly blew up — tens of thousands of impressions overnight, DMs flooding in, and a stack of new followers who seemed eager and curious. That rush is addictive, but the real challenge was obvious within a week: most of that attention vanished because I...
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I run small-scale influencer programs for clients and for Socialmeidanews, and over time I've refined a simple, repeatable approach that works when budget is the constraint rather than an afterthought. Micro-influencers (typically 1k–50k followers) offer high engagement and niche reach — but...
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Hello — I’m writing this as someone who spends my days translating platform changes, creator behavior and rising community norms into practical next steps for brands. Emerging platforms like BeReal and Discord are attractive: authentic connections, high engagement and cultural cachet. But they...
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Hello — I’m Camille Dubois. Over the years I’ve reviewed dozens of creator contracts for brands and creators alike, and I’ve learned that a simple, well-structured agreement prevents more headaches than any viral brief ever could. Below I share a practical, easy-to-implement template and...
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I get asked a lot: why do some sponsored posts crush it in Instagram Stories but barely move the needle in the Feed — and vice versa? After working with creators, brands and campaigns for years, I've seen the same patterns repeat. It isn't magic. It's a mix of creative choices, user intent,...
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Hello — I’m Camille Dubois, founder and lead editor of Socialmeidanews. Over the past few months I’ve been tracking a noticeable shift: creators who once relied on in-app payment features are increasingly steering followers toward third-party tipping platforms. This isn’t a single...
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Hello — I’m Camille Dubois, and I’ve been tracking how platform changes ripple through marketing strategies for years. Apple’s latest privacy tweaks in iOS are another one of those moments where a single update forces marketers, advertisers and product teams to rethink assumptions about...
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I keep watching the same pattern on TikTok: the raw, slightly messy video with an honest hook gets traction, while the glossy, overproduced ad stalls. As someone who tracks platform behavior every day, I’ve come to a simple conclusion — for Gen Z, authenticity routinely beats polish. Not...
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I used to measure influencer performance the same way everyone else did: likes, comments, follower growth. Pretty, easy to report — but increasingly useless when the business asked for actual outcomes. Over the past five years advising brands and creators, I've shifted to measurement that answers...
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